So Lollipop Copy got a facelift. After four years, I figured it was time. The trouble is, how do you reinvent yourself? Well, isn’t that what marketing is all about? The past four years have been a blur. My company took off, largely because of word of mouth, my work and client load increased dramatically (thanks to — you guessed it — word of mouth), and I wrote my first book, coincidentally called “Word of Mouth Advertising, Online and Off.”

But the past 48 months have also been an eye-opener, which has nothing to do with word of mouth. I’ve learned the importance of being responsible while being my own boss, being responsive, and being respectful of clients who put their trust in me to give their marketing materials a kick in the pants. Or at least, the mouth. (You know where I’m going, right? Word of mouth? It’s all the rage.)

The best thing I’ve learned in the past four years is to trust my gut, ask for help when I need it, and that it’s okay to pat myself on the back when I write some kick-a$$ copy. After all, it’s what I’m paid for. So thanks to Meredith Tupper at Pintsize Graphics (Pintsize.com) for this great new site, and to you – my friends, colleagues, clients, and cronies – for the lessons, the support, the opportunities and the work. Oh yeah. And spreading the word of mouth.