Okay, so the last blind date you had didn’t look like  Brad Pitt or Angelina Jolie. Still, hopefully you walked away thinking, “But they sure did have a good personality.” (If you didn’t, that’s fodder for another blog.)

But does personality have anything to do with word of mouth marketing, you ask? You betcha.  Just ask the folks over at Marketing Made Simple (http://www.marketing-made-simple.com/articles/word-of-mouth-advertising.htm), who blogged about it. They opine, and I agree, that certain people are more likely to spread word of mouth than others. Some people are naturally persuasive and are Internet savvy, which means they can share a message faster than ice cream melts. The nice people at Marketing Made Simple (and you really should check ‘em out) call out two groups – Mavens and Connectors. Connectors have a large social group but aren’t as persuasive… they just have a lot of people to talk to. Mavens aren’t as well connected but they sure can point you in the direction of the juiciest steak in town or the best deal on furniture. Both are critical to spreading word of mouth, and their personality has an impact on who gets the message and how.

So the next time someone tries to sell you on a blind date, focus a little more on the personality. After all, it may just be the thing that gets your business booming. And THAT should make your heart go pitter patter!