Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization With Little or No Money
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Small Businesses Can Level the Playing Field
In fact, we wrote the book on it.

Word-of-Mouth Advertising explains in detail how to generate free publicity for your product or service, and how to create buzz that will keep your consumers talking about -- and buying from -- your business. From developing loyalty programs and customer evangelists, to Internet, blog, and viral marketing, this in-depth book covers how to get people to drop your name without you dropping a dime.

Get a taste of some of the other topics included:
  • Managing negative press
  • Ethics in word-of-mouth marketing
  • Writing a press release
  • E-mail newsletters
  • Event marketing
  • Buzz marketing
  • Podcasting
  • Nonprofit word-of-mouth campaigns

The Flavor Of Our Reviews

"This book was a lifesaver for my small business, which was losing revenue due to the slower economy." - M. Wahlton, Amazon.com review

"Success on a shoestring is possible and this book shows you how to navigate [word-of-mouth advertising]. By chapter seven, I was ready to get started!" - Robert R. Quarteron, Amazon.com review

"I think it is a necessary read for anyone looking to increase their marketing edge. From the business on a shoe-string budget to the larger company, that moved away or has forgotten their customer-based marketing efforts for more traditonal advertising, this is a book that can help to generate sales fast. I came away with four ideas I am planning to implement almost immediately and many more for the future." - Cliff Long, President/CEO, Longevity Studios

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please email or call 301-542-6443.